Spend meter is the customer spend journey on Purplle. There are milestones defined on the Spend meter at 2500, 7500, 15000, 25000 and 40000. Once the user has spent the required amount, the spend counter will increase. However the user is eligible to get the reward only after the order is delivered and the return period of 15 days is over. Once the user is eligible to get the reward, a coupon code is shared with the user on email and through SMS. The user can apply this coupon on his/her next order and the free product/discount % will be automatically added/applied on the cart. Each of the reward coupons can be used only once.